The Instagram Boost Button
Benefits of a promoted post
- Make up for declining organic reach. Instagram has said that organic reach for posts from businesses is declining. In other words, the number of people your posts can reach is falling. Instagram’s goal here is to fill news feeds with content from friends and family, rather than brands. Instagram promoted posts are your chance to overcome that shift.
- Reach a wider, targeted audience. With a Instagram promoted posts, you’ll be able to reach a wider audience, you’ll be able to set parameters for the types of people who will see your post.
- Easy to use. Once you click “Promote” your content will go live almost instantly once Instagram approves it.
- Control. You can manage your post once it goes live to make any adjustments.
- Access to analytics. Thanks to Instagram Insights, you’ll get a detailed summary of the performance of your boosted post.
What does a Instagram promoted post include?
You choose your content – you can promote an announcement, a promotion, or a call-to-action. You’ll have three main variables:
Audience. Set the parameters for who will see your post, including age, sex, location, and interests.
Budget. You can control how much you spend, even budgets as low as $1 per day.
Duration. Run your ad for a single day, week, or until you manually turn it off. You decide.
Instagram promoted posts, like any form of social media advertising, cost money. But how much, specifically, will it set you back?
Instead of paying per ad placement, or paying per click, you’ll be setting your own budget—so technically, you can pay any amount you want. Obviously, the more you pay, the more reach you’re going to get.
How to promote a post
- Click the “Promote” button at the bottom of your post.
- Pick a goal – Before you boost your post, Instagram will ask you whether you want to attract more profile visits, website traffic, or promotion views. Whatever your goal is for the specific post you want to boost, make sure you choose the option that best aligns with it.
- Choose an audience – After choosing your goal, you can pick from three different targeting options: Automatic, Local, and Manual. Automatic tells Instagram to target people who are just like your followers, Local lets you target people in a specific location, and Manual lets you target specific people, places, or interests.
- Set your budget and duration – Instagram will estimate the expected reach and clicks that your post will attract after you set your post’s budget and ad duration.
- Have a clear goal. Are you trying to get more traffic to your website? Are you trying to get more page likes? Or are you just raising brand awareness? Knowing your goal can help you craft a call-to-action (CTA) that makes sense, and measure the true effectiveness of your work.
- Experiment with different demographics. Boost your post to different demographics to see how differently they perform. For example, you could segment your audience based on location, or based on age, to see which parameters appear to be most effective for your brand.
- Narrow your audience as much as possible. For all audiences and audience segments, work on narrowing parameters as much as possible. The more specific your posts are, the more relevant they’ll be to the people seeing them.
- Experiment and compare different ads. This is crucial. Experiment with lots of different promoted posts, including different types of content, different audiences, and different durations. You’ll have access to all your historical data, so the more posts you have to study, the more you’ll learn about what works (and what doesn’t) for your brand. With that information, you’ll be able to craft much more effective posts in the future.
A Instagram boost post has the power to help you reach thousands of people who might never otherwise hear of your brand—and for as little as a few dollars. If you want to get the most out of your Instagram campaign, whether it’s attracting new followers or earning more traffic for your site, it’s one of the best tools to utilize.
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